Asia Market Experts (AME) – your business partner in Asia
• provides in-depth insights to empower decision making
• to reduce the risk of new market entry, launching new or improved products and services
• define, collect and analyse field data
• independently or in collaboration with others,
• market survey(s)
• possibly supplemented with other services, such as
• feasibility studies, market research, market analysis, competitive analysis and/or new market entry plans
• for specified target customer groups and geographic target markets
• throughout Asia.
Asia Market Experts Market Surveys Services
An extensive, to predetermined criteria, fundamental field marketing research study (also called primary market research) made by questionnaires in interviews and meetings: phone calls, email, meetings on location with specific contacts, stakeholders and potential customers etc. Market surveys are collecting and analysing new data, whereby a distinction will be made after factual information (quantitative data) and information about opinions and views (qualitative data). Market surveys concentrate on understanding the spending characteristics and the buying power of (potential) customers, customer experience and the performance of a purpose or existing marketing mix and those of the competitors, all within a target geographical area and a specified customers group. Accurate market research helps to reduce the risk of new market entry, launching new or improved products and services.